Building worlds I want to live in
Everyone wants to change the world. Make things better, solve our problems, live happily ever after. Me? I design things which work.
I believe in design that is easy to use, universally accessible, effective, and practical. This philosophy is part of everything I design — from websites to games and more.
Who is this guy?
Hi, I'm Dave. I love writing, design and games. I'm a digital marketer and user experience architect living in Oxford, UK.
For my sins I have an insatiable drive to create, more books than any one person should reasonably own, and a Minecraft habit that I just can't seem to kick.
You can play CivClicker here. It's still in the very early stages (please excuse the UI), and there are quite a lot of things I'd like to do with it if I have the time.
- Split Test Calculator
I've built a simple split-test calculator for testing PPC ads, though it can be used for any test that involves measuring responses from two candidates.
The calculator is based on Jim Ryan's page on the Chi-Square statistic.