Building worlds I want to live in

Everyone wants to change the world. Make things better, solve our problems, live happily ever after. Me? I design things which work.

I believe in design that is easy to use, universally accessible, effective, and practical. This philosophy is part of everything I design — from websites to games and more.

Art by David Mumford.

Who is this guy?

Hi, I'm Dave. I love writing, design and games. I'm a digital marketer and user experience architect living in Oxford, UK.

For my sins I have an insatiable drive to create, more books than any one person should reasonably own, and a Minecraft habit that I just can't seem to kick.

Read my Curriculum Vitae,
or download printable version (.pdf)

Latest Stuff


I started building a browser based idle/incrementer game, drawing inspiration from Cookie Clicker and Civilization, as a way to do something creative and improve my knowledge of Javascript. It appears to have snowballed a little.

You can play CivClicker here. It's still in the very early stages (please excuse the UI), and there are quite a lot of things I'd like to do with it if I have the time.

Split Test Calculator

I've built a simple split-test calculator for testing PPC ads, though it can be used for any test that involves measuring responses from two candidates.

The calculator is based on Jim Ryan's page on the Chi-Square statistic.

Who I'm following

Six Pixels of Separation
Digital marketing insights and discussion.
Browser compatibility and the mobile web.
You Are Not So Smart
Examining metacognition & cognitive biases.
A List Apart
Thought-leading web design articles.
Occam's Razor
Avinash's blog. A must read for analysts.