Curriculum Vitae

David Stark - Curriculum Vitae

Oxford graduate with over 10 years of practical and academic experience in marketing and eCommerce. Specialist in Digital Marketing, eCommerce, and UX. Highly adaptable and a quick learner, with a wide range of skills and leadership experience.

Established game designer and developer, with a track record of successful game design and execution, and event organisation/refereeing.

Specialist Areas

  • eCommerce — platforms, analytics, multi-channel operations
  • Web Development — HTML, CSS, JavaScript
  • Digital Marketing — PPC, SEM, branding
  • Copywriting — sales writing, reviews, SEO copy
  • User Experience Design — IA design, UI design
  • Game Design — Browser games, LRP/interactive games


Technical Manager

Mar 2013 - Apr 2014

Kate's Clothing Ltd.



  • Developing and maintaining e-commerce websites
  • Implementing and maintaining various front- and back-end software solutions
  • Troubleshooting technical issues and training staff members in new software and hardware
  • Analytics monitoring and reporting
  • Developing, executing and optimising PPC and SEO campaigns


  • Entirely revised the company's inventory management system to allow for multi-channel inventory management, boosting productivity
  • Transitioned various company properties to new content management systems for ease of maintenance
  • Consolidated the company's analytics strategy and reporting across the company's full list of web properties
  • Designed and deployed new internal and external websites
  • Developed and maintained profitable PPC campaigns from scratch

Digital Marketing Executive

Jan 2011 - Mar 2013

Hand Over Fist Ltd.



  • Developing and maintaining e-commerce websites
  • Writing copy and front-end code (HTML, CSS, JavaScript)
  • Analytics monitoring and reporting
  • Developing, executing and optimising PPC campaigns
  • Training new staff members in analytics and SEM fundamentals
  • User Experience design lead for development projects


  • Took a central role in the initial design, development and release of a key website for a major network client, including co-ordination between organisations
  • Was responsible for user experience design, as part of a significant redesign of the company's core properties. Designed the site information architecture, led wireframing discussions, championed accessibility, and delivered technical and design specifications
  • Led analytics initiatives, and reported on data trends to guide both strategic decision making and development work
  • Was responsible for growing key accounts, contributing towards a sustained period of growth and success for the company


Feb 2009 - Jan 2011

Self Employed



  • Create uniquely commissioned armour for clients
  • Adhere to exacting specifications, with an emphasis on high quality workmanship
  • Direct and manage workload, balancing time commitments for time-intensive work


  • Created numerous pieces and developed unique designs
  • Developed custom construction techniques for use with new designs
  • Developed new skills and branched out into new areas of design, including decorative pieces

Team Leader

Dec 2009 - Apr 2010

Michells and Butlers plc



  • Leading shifts at a busy upmarket gastro pub, including customer service, food service, cleaning duties
  • Overseeing site security when managers were unavailable
  • Training team members in their roles
  • Taking deliveries, managing inventory, cashing up, and other accounting duties


  • Promoted from team member position to Team Leader due to diligence and competence
  • Studied towards mangerial leadership roles and various trade qualifications
  • Marginally grew trade over the period despite general industry downturn


Nov 2008 - Feb 2009

The Old Angel Pub Co. Ltd.



  • Overseeing day-to-day trade in a niche town-centre pub, including site maintenance, and financial accounting
  • Liaising with local residents, police, regulatory and licensing authorities
  • Taking deliveries, managing inventory, cashing up, and site security
  • Leading customer service, often dealing with challenging and confrontational situations, while maintaining a friendly and helpful atmosphere
  • Training team members in their roles


  • Promoted from team member position, to Assistant Manager, to Manager
  • Re-established a failed pub, and rebuilt a steady clientele
  • Achieved Cask Marque certification for exceptionally kept ales
  • Introduced profitable new product lines to fill previously untapped niches
  • Oversaw a growth in revenue of 50% over the period, built a regular customer base and widened irregular trade

Head of Production

Jan 2006 - Mar 2008

Oxide Radio



  • Overseeing a production team of 8, ensuring the smooth day-to-day operation of the station and the broadcast of its scheduled programming
  • Maintaining the station's broadcasting equipment
  • DJing and producing a number of regularly scheduled radio programmes, and oversee the production of one-off special shows
  • (As Head of Training, held concurrently) Training the station's DJs and producers in the necessary skills for their roles


  • Contributed towards the largest growth in listener figures in the station's history, doubling unique listeners
  • Created standard procedures for production and broadcast to ensure quality standards
  • Won a unique station award for Outstanding Contribution
  • DJed multiple promotional charity events, each lasting 24 hours straight
  • Was lead presenter during shows garnering station record listener peaks


University of Oxford

2005 - 2008

B.A. (Hons) Economics & Management
Second class honours, upper division (2.i)

Course modules: Microeconomics, Macroeconomics, Economics of Industry, Labour Economics and Industrial Relations, Organizational Behaviour and Analysis, Strategic Management, Technology and Operations Management, Marketing

Torquay Boys' Grammar School

1998 - 2005

A-Levels: Maths (Grade: A); Economics (A); Business Studies (A); Philosophy and Ethics (B); General Studies (B)

GCSEs: 11 at grade A*/A


Hand Over Fist Ltd. Site Redesign

Role: User Experience Designer


A major redesign of the company's core web estate, alongside a major transition of the estate's CMS and data to Drupal.

Responsible for delivering user experience specifications for the project, leading wireframing, and informing design decisions through applying user experience expertise and collecting data. Primary responsibility for content and design of Orange and EE properties.

Generation - OURPGSoc Society Game

Role: Campaign Organiser (project lead)


A serialised freeform LRP game for 50 players, involving a significant volume of adjudication and content creation. Produced initial game design and concept, before recruiting a team to help develop the game. Successfully pitched the game to the society, led design meetings, and delivered the game ahead of schedule.

Led a team of 6 to evaluate and adjudicate the outcome of players' actions. In addition, players were provided with individualised responses to actions performed in-game. As Campaign Organiser took primary responsibility for the successful running of the game, dealing with player concerns, administrative tasks, and the promotion of the game to new members of the society.

24DIO Radio Marathons

Role: Lead Presenter (project lead)


For promotional purposes, organised and participated in a marathon radio broadcast, broadcasting live for 24 straight hours. Organised the participation of the station's presenters in co-presenter guest slots, organised interviews and live music performances, and organised event promotion.

Drove station record listener figures, successfully raised the station's profile, and showcased much of the station's best work. Due to the success of the project, organised and participated in two further 24DIO events.

Other Skills

Other Qualifications

  • EDI Level 2 National Certificate for Personal License Holders
  • ABRSM Theory of Music, Grade 5
  • ABRSM Piano, Grade 3


  • Outstanding Contribution (Oxide Radio Awards 2007)

Last updated: February 2014

Download printable version in .pdf format